AIO + SEO Cleanup for a Local Video Production Website
Rafferty Weiss
Despite strong work and clear services, their site wasn’t surfacing where it mattered.
From Competitive Market to 51 Page 1 Keyword Rankings in 2 Months
Client
Rafferty Weiss
Project Type
AIO
Project Start Date
October 2025
Website
https://www.raffertyweiss.com/
Project Overview
Rafferty Weiss came to us in early October 2025 to improve visibility for their video production services. Their site wasn’t clearly communicating what they specialized in, which made it harder for search engines and AI systems to surface the business in the right contexts. We addressed technical issues that were limiting crawlability and indexing, then reworked key pages so the content aligned more closely with high-intent searches tied to their core services.
The Real Challenges
Rafferty Weiss were producing strong work and had clear service offerings, but their online visibility didn’t reflect that. Their site wasn’t consistently surfacing for the services they wanted to be known for, and AI-driven search tools weren’t recognizing their expertise at all.
The site didn’t make their focus obvious
Rafferty Weiss does great work, but it wasn’t immediately clear what they specialized in. Search engines and AI tools struggled to understand which services mattered most.
Service pages weren’t sending clear intent signals
Some pages made sense to people, but not to search systems. Without clearer structure and context, they weren’t surfacing when the right searches happened.
Technical friction slowed everything down
Indexing and crawl issues made it harder for updates to be picked up quickly. Until those were fixed, visibility improvements stalled.
No visibility in AI-generated results
Before we started, Rafferty Weiss wasn’t appearing in AI Overviews or AI tools at all. Their expertise simply wasn’t being picked up.
Our Approach
How We Improved Rafferty Weiss’s Search Visibility
Full Technical Site Cleanup
We fixed crawl issues, indexing errors, and structural problems.
Aligning Pages With Real Search Intent
Instead of broad, generic terms, we focused on their core service.
Improving Clarity Across Content
We refined existing content and created new pages using our AIO-led structure:
Re-indexing and Monitoring
Once updates were live, we submitted a refreshed sitemap and monitored how search engines responded.
What We Achieved
After submitting an updated sitemap, we began seeing movement fairly quickly. By the middle of the second month, Rafferty Weiss had gained 51 new Page 1 keyword rankings, along with 69 AI citations, moving from no AI visibility to appearing in Google AI Overviews, Gemini, Perplexity, and Copilot.
Better leads, higher revenue, and compounding growth.
Drive Conversions Using Effective Marketing Features
Clarity From Day One
We don’t confuse you with jargon or bloated strategies. You’ll always know what we’re doing, why we’re doing it, and how it moves your business forward.
Adaptation as AI Evolves
AI changes fast — and staying visible means adapting even faster. We adjust your strategy as search evolves so you never fall behind.
AIO Strategy That Fits Your Needs
Every recommendation is grounded in what your business truly needs — not a generic SEO checklist. We build strategies that help you get chosen inside AI Overviews, ChatGPT, and emerging search experiences.
Results That Matter
Our focus is on outcomes you can measure: stronger visibility, more qualified leads, and growth that compounds over time. No vanity metrics, no empty promises.